Friday, January 31, 2014

How to get more comments from every blog post?


  • Engage with the community and display your blog’s popularity through blog comment.
  • Connecting the reader and it can be done through adding a picture and properly complete the About Us section.
  • When people get to see your face on the blog post, they may get emotionally attached with you.
  • Give a personal touch to the About Us section. When people land on your page, it’ll give information on the product you’re promoting.
  • Adding personal touch may increase the comment on the post this is because people can connect with the idea the website is propagating.
  • 6. The connection with the reader should be to that extent that their comment appears that the comment is addressed to a person than a corporate blog. (Personal touch)
  • 7. Responding to every single comment that comes in and reply should be given to every single one.
  • 8. Personal response and put the person’s name in the comment.
  • 9. This trick help apt for increasing engagement in the site so replying to a comment of a customer creates a scope for getting more comments. This increase the number of comments.
  • 10 Building interaction gives the corporate a scope get more comments from the people due to more exposure.
  • 11. Give reply to each and every comment that you get on the blogpost.
  • 12. Blog comments are important because it increases the engagement and social proof on your blog.
  • 13. The post should address directly to the readers.
  • 14. Installation of “Top Commenters” widget, it’ll encourage people to leave comment.

How to build traffic through forums?

Driving targeted traffic to the website with the help of forum marketing.


  • Find forum in the niche that are active.
  • Search String:
  • Use keyword plus powered by vBulletin. It is a forum software that people use for creating and managing forums.
  • You can use keyword plus this in quotes hot threads with new posts. The forums use it at the bottom of the home page to show the threads that you may want to check out.
  • Use keywords in quotes plus forums
  • Target with specific keyword without using an umbrella terms eg. if you’re in SEO field, you can be more specific with a keyword like internet marketing and choose discussion.
  • Once you find a relevant forum, you can check whether or not the forum is worth your time by checking the latest post information and when the last post posted.
  • Check whether the forum is active and this is one of the effective ways to check it.
  • Once you register with the forum, you can click on the edit signature. In the signature, you can create a call to action.
  • While participating in the forum, you can place a call to action
  • Avoid forum marketing like to get some SEO value from this link and they put exact match anchor text.
  • In the forum, you can either click on the where a lot of people viewing or an area of expertise. By clicking on the thread title it can be easier to understand where to add value. Focus on quality over quantity as it can help you draw more traffic.
  • When you check the forum section, make sure you stick at the top of the section.
  • Creating your own thread can help to drive traffic from forum marketing.

How to create an Expert roundup blog post?



Expert’s round up blog post helps in links,traffic, social shares and brand awareness.

1. Expert’s round up is considered to be one of the fast way to get exposure for a new blog as an expert’s round up.
2. Trick to get these experts to reply to you.
3. Look for the round ups in your niche before you plan for proposal.
4. You can use some key related words like SEO experts, social media experts.
5. The SEO round ups can manage for using it to reveal link building tools.
6. Find experts who have already contributed to round ups
7. Add the expert to your list and if the experts have contributed to the round ups, the experts can contribute to yours as well.
8. Some experts are using follower wonks, check the followerwonk.com and then click on Search Twitter Bios and then put in your keywords.
9. This tool can help you find the most authoritative Twitter profiles about social media, you can chose from the list that seems to fit.
10. People with good no. of followers and high social authority should be included in the round up.
11. Once you’ve included the person in round up, you need to mail the concerned person.
12. Email should be short, crisp and to the point.
13. A flattering email should have a personal touch by referring to the name and the reason why you’re mailing.
14. Request them to provide brief reply to your query as you value their time.
15. Keep track of the round up with each expert and follow up with them.
16. If the expert responded, then you’d want to include his head shot or picture, the name and the link to his site and then his response underneath. This content will be shared by the expert.

Experts with huge network and massive followers in the social media. If their post is published, then they might share the content in the social media.








Promoting Blog Post of Social Media

Promote the content on social media and get traffic and exposure of the content

1. Sign up for Tweriod.com and sign up with Twitter button. This will help to integrate Tweriod with your Twitter account.
2. Purpose of this account→ It finds out when the followers are online. The poster can post when most of the people are online.
3. Find the dashboard area and click on the hourly graph. It may show over the course of the day when most of the followers are online.
4. Check the good peak time when you would like to post.
5. Buffer apps can be used schedule the post of time.
6. Integrate your buffer apps with the Twitter account to schedule your post when you find maximum visibility of your post. Twitter post needs to be scheduled on the basis of the data provided by Tweriod. {Twitter}

{Facebook}

7.Check the FB insight on the Facebook page.
8.After login into the FB Insights, click on the posts and it’ll show the last three posts that you published and how it performed.
9.Click on to find when most of your friends are online and post can be tailored in the similar way like Twitter.
10. Online fans’ timing may vary in FB and Twitter

{GooglePlus}

11.You can check the insight only if you’ve Google Plus page.
12. You may fail to see the insight if you’re tied to Google authorship.
13. Tip on Google Plus→Copy the link and mention some of the names to ensure that they get to see the posts.
14. Check the Five Minute FanPage and check the G+profile of the people. You can place the newest post and add the names of the people in your circle.

One of the key points that needs to be considered is the post timing in different social media. You can schedule the posts by using a few insights that are either built into the program or by using some third party applications.






Thursday, January 30, 2014

Social Media Marketing Tips for Facebook, Twitter & Google Plus

Facebook Basic Products:
  • In Facebook, the groups are considered as a place where maximum information is shared with like minded people & followers. We need to create a professional group, add professional from Finance background and roll out a ball of discussion on finance subjects. Redirect people from group to main website and other social media platforms.

  • Try conducting events and invite people to join, have discussion on related subjects, take view of the people and generate direct leads.

  • Business pages are the most advanced form of profile that allow people to promote business. Adding analytics to the page, they have made it the most efficient tools to engage with people and get connected directly.

  • Facebook Messenger is a new way to connect to people while staying offline from the timeline. Instant messaging combined with mail facility has made it more efficient tool for conversation. The messenger is available both on desktop and mobile version.


Strategies and Tricks For Successful Promotion
  • Everything you post on Facebook is considered to be a content. It is the best way to express yourself among friends and others. Every piece of content is an opportunity to increase reach and engagement. Making humorous post is a great way to entertain people and attract them towards you. Posting content with images brings 39% more engagement on a post.

  • Try to schedule your post on a specific time, track your visitors when they’re active.

  • Have proper moderation on your page. Engagement on your page can include post made by others as advertorial content, harassment and abuse, derogatory or offensive language, threatening posts, post with sensitive information, customer complaints, negative commentary or any critical statements. Try to manage them efficiently with patience and handle them as per requirement.

  • Try to interact with people or join discussions with your target audience. Your audience can be interested to with you, talk to them, know their views about your product. This trick may help to create value to your page and you can get reviews as well.

  • Avoid making multiple updates in short span of time as you can annoy your followers. It may lead to a serious problem like the target audience can unfollow you and your page.

  • If you wish you can include other pages with your post by adding @Name. This will notify the page that you’re talking about them.

  • Highlighting a post is also a way to attract attention of the people. Always highlight posts which you feel is important and useful for your customers. This expand the post and can be seen on your audiences’ newsfeed.

  • Schedule your future posts on time, so that people can find your updates.

Recommended Tools:
  1. Facebook Insight
  2. Simply Measured, Unmetric, Crowdbooster, and True social metric
  3. Facebook Brand products (logos, images)
  4. Facebook Ads
  5. Facebook studio: Submit your best event to get more exposure on Facebook.


Twitter

Tricks and tips for twitter marketing:

  • Complete your twitter profile with proper description to be filled in bio section, location should be accurate, controlling of follower and following is also important.  

  • Utilise tracking and variables in all your shared links. This will help in the proper evaluation of the success that individual content pieces have. Look at the day and time your audience is most active, the types of content they engage with most frequently, and the style and tone of your language. From there you can better understand how to share and engage with your community.

  • Try to provide engaging and interesting tweets to attract more followers. The post should be enticing, so that they get addicted to read it. Make humorous post and try to avoid making too much promotional post. Share news, knowledgeable content related to your industry.

  • Try to be responsive on twitter. Reply to the question asked by your followers, participate in conversation to increase your influence. Make sure you interact with your new followers.

  • DM’s are great way to grab information personally. DM is basically used for contacting your followers and vice versa. As twitter allowed DM facility for messaging anyone who is on twitter and it has given a new opportunity to promote your products. Don’t use the facility of auto-messaging, it can irritate your followers and finally they can unfollow you.

  • Use @Name to mention people to a post. This gives direct notification to the id mentioned on the post and you can return reply from the user. This helps too much in engaging followers.

  • Use #tag as it helps to give exposure and your post is visible to a wider range of audience. Many people follow #tag for searching news and conversation. Using #tag in a post has a great USP.

  • RT tweets and leave comment on their post. This means that you are giving high value to your followers and following their tweets regularly. It generates good relationship between members.

  • Scheduling tweets are also too good for regular posting when you’re unavailable. This helps in engagement with followers and following on Twitter. Use tools like Hootsuite, TweetDeck, Sprout Social for this.

  • Create a group/list on Twitter and add people of your group interest. This gives you opportunity to engage with relevant people and industry altogether.

Recommended Tools:
  1. Followerwonk
  2. Hootsuite, Social Engage, and Sprout Social
  3. Crowd Booster
  4. Simply Measured


Google Plus

Tricks and tips for Google+ marketing:
  • Promote Google+ page on other platforms

  • Share better images as maximum engagement is found through high quality images.

  • Authorship and publisher add cream to the search results. This increases the profile and content visibility on web.

  • Adding * and _ and other operators in conjunction with paragraph spacing and layout to call attention to your content and make it more professional and appearing to the audience.

  • Add value to your post by creating good stuffs. Offering people something that compels them to follow you back.

  • Reply to your audience by answering to their post or queries.

  • Tagging people to a post also works fine to get maximum exposure. Google Plus sends notification to the person tagged to the post.

Recommended Tools:
  1. CircleCount
  2. Google+ Ripples
  3. Simply Measured


Note: To become a good social media expert, you need to be a social bird. Cultivate good relationship with people and get bonus of branding your products in market. The relationship that you build with people can help you a lot during your good times and bad times as well. Maintaining good relationship with customers by offering them gifts or offers on social platforms. Content used for promotion should be unique and informative. People should enjoy reading and should share with others as it is considered to be one of the best social media strategies.




Tuesday, January 21, 2014

Social Media: How To Build A Strong Promotional Strategy

Social media is playing a vital role in promotion of content and connecting with people. When we wake up in morning, we like to have mobile in one hand and a cup of coffee on the other. We love to interact with family members, friends, strangers etc., We see lots of ads moving throughout the timeline. You will find the similar condition in noon and bed time. These activities declare that people can’t stay away from social networking channels.  

Seeing the importance of social media, companies have started promoting their business through social networking channels. Social media giants like Facebook, Google+, Linkedin have given opportunity to promote business by creating individual profile and reach people directly. 

Now keeping all the above said words, the biggest question which comes in our mind is “ How to build a strong strategy to promote business through social networking channels.”

For building a strong promotion strategy, you need to keep in mind following things:
  • 1. Create a game plan & stick to it: If you are having wonderful content on your blogs and you’re not promoting them on social networks, then the total effort given by you is useless. You need to promote your business strongly on social networks. Create a game plan and analyse your competitors' business strategy. Set a limit of tweets you do on twitter, post on Facebook or Google+. Use third party application like hoot suite, tweet deck, buffer for scheduling future post.
  • 2. Presence on Social Networking Channels: Mark your presence on best social networking channels. Use them efficiently by creating separate strategy for each platforms. For example - Pinterest is a picture optimisation site, where you submit images with description and details to get maximum clicks but if we talk about LinkedIn, it is a platform where people like to hear more about business & education. You need to understand your audience and plan your strategy accordingly. 
  • 3. Interaction with your audience: Interacting with your audience is the best way to review them. Always try to reply the post or questions asked by others. Never ignore them, This can hurt the trust and you may loose those potential audience. If you answer them with their queries, this builds a strong trust on your business and they will love to come again and again to join your future conversation. To get engagement on your business profile try to manage contest, giveaways, make humorous post to entertain them and create them as a free brand promoters.
  • 4. Tracking Report: Always track the report of all the business platforms you’re working. Track the performance of your business, check the stats on: no of posts, follower growth, number of likes, clicks to your site, engagement on your page, page views, etc. This will help you to know how your strategy is working. If your strategy is good and you’re getting good response then it is fine or else make some modification on it. Consult with other social media experts and share your concept, They can help you to frame better plans.
  • 5. Paid Campaign: Paid campaign has become the biggest powerful handle to promote business. Facebook ads, twitter promoted tweets, Pinterest & LinkedIn paid services are some of the biggest examples. They increase your reach with the audience and help in direct interaction with them.