Social Media Marketing Tips for Facebook, Twitter & Google Plus

Facebook Basic Products:

• In Facebook, the groups are considered as a place where maximum information is shared with like minded people & followers. We need to create a professional group, add professional from Finance background and roll out a ball of discussion on finance subjects. Redirect people from group to main website and other social media platforms.
  
  
• Try conducting events and invite people to join, have discussion on related subjects, take view of the people and generate direct leads.
  
  
• Business pages are the most advanced form of profile that allow people to promote business. Adding analytics to the page, they have made it the most efficient tools to engage with people and get connected directly.
  
  
• Facebook Messenger is a new way to connect to people while staying offline from the timeline. Instant messaging combined with mail facility has made it more efficient tool for conversation. The messenger is available both on desktop and mobile version.

Strategies and Tricks For Successful Promotion

• Everything you post on Facebook is considered to be a content. It is the best way to express yourself among friends and others. Every piece of content is an opportunity to increase reach and engagement. Making humorous post is a great way to entertain people and attract them towards you. Posting content with images brings 39% more engagement on a post.
  
  
• Try to schedule your post on a specific time, track your visitors when they’re active.
  
  
• Have proper moderation on your page. Engagement on your page can include post made by others as advertorial content, harassment and abuse, derogatory or offensive language, threatening posts, post with sensitive information, customer complaints, negative commentary or any critical statements. Try to manage them efficiently with patience and handle them as per requirement.
  
  
• Try to interact with people or join discussions with your target audience. Your audience can be interested to with you, talk to them, know their views about your product. This trick may help to create value to your page and you can get reviews as well.
  
  
• Avoid making multiple updates in short span of time as you can annoy your followers. It may lead to a serious problem like the target audience can unfollow you and your page.
  
  
• If you wish you can include other pages with your post by adding @Name. This will notify the page that you’re talking about them.
  
  
• Highlighting a post is also a way to attract attention of the people. Always highlight posts which you feel is important and useful for your customers. This expand the post and can be seen on your audiences’ newsfeed.
  
  
• Schedule your future posts on time, so that people can find your updates.

Recommended Tools:

1. Facebook Insight
2. Simply Measured, Unmetric, Crowdbooster, and True social metric
3. Facebook Brand products (logos, images)
4. Facebook Ads
5. Facebook studio: Submit your best event to get more exposure on Facebook.

Twitter

Tricks and tips for twitter marketing:

• Complete your twitter profile with proper description to be filled in bio section, location should be accurate, controlling of follower and following is also important.  
  
  
• Utilise tracking and variables in all your shared links. This will help in the proper evaluation of the success that individual content pieces have. Look at the day and time your audience is most active, the types of content they engage with most frequently, and the style and tone of your language. From there you can better understand how to share and engage with your community.
  
  
• Try to provide engaging and interesting tweets to attract more followers. The post should be enticing, so that they get addicted to read it. Make humorous post and try to avoid making too much promotional post. Share news, knowledgeable content related to your industry.
  
  
• Try to be responsive on twitter. Reply to the question asked by your followers, participate in conversation to increase your influence. Make sure you interact with your new followers.
  
  
• DM’s are great way to grab information personally. DM is basically used for contacting your followers and vice versa. As twitter allowed DM facility for messaging anyone who is on twitter and it has given a new opportunity to promote your products. Don’t use the facility of auto-messaging, it can irritate your followers and finally they can unfollow you.
  
  
• Use @Name to mention people to a post. This gives direct notification to the id mentioned on the post and you can return reply from the user. This helps too much in engaging followers.
  
  
• Use #tag as it helps to give exposure and your post is visible to a wider range of audience. Many people follow #tag for searching news and conversation. Using #tag in a post has a great USP.
  
  
• RT tweets and leave comment on their post. This means that you are giving high value to your followers and following their tweets regularly. It generates good relationship between members.
  
  
• Scheduling tweets are also too good for regular posting when you’re unavailable. This helps in engagement with followers and following on Twitter. Use tools like Hootsuite, TweetDeck, Sprout Social for this.
  
  
• Create a group/list on Twitter and add people of your group interest. This gives you opportunity to engage with relevant people and industry altogether.

Recommended Tools:

1. Followerwonk
2. Hootsuite, Social Engage, and Sprout Social
3. Crowd Booster
4. Simply Measured

Google Plus

Tricks and tips for Google+ marketing:

• Promote Google+ page on other platforms
  
  
• Share better images as maximum engagement is found through high quality images.
  
  
• Authorship and publisher add cream to the search results. This increases the profile and content visibility on web.
  
  
• Adding * and _ and other operators in conjunction with paragraph spacing and layout to call attention to your content and make it more professional and appearing to the audience.
  
  
• Add value to your post by creating good stuffs. Offering people something that compels them to follow you back.
  
  
• Reply to your audience by answering to their post or queries.
  
  
• Tagging people to a post also works fine to get maximum exposure. Google Plus sends notification to the person tagged to the post.

Recommended Tools:

1. CircleCount
2. Google+ Ripples
3. Simply Measured

Note: To become a good social media expert, you need to be a social bird. Cultivate good relationship with people and get bonus of branding your products in market. The relationship that you build with people can help you a lot during your good times and bad times as well. Maintaining good relationship with customers by offering them gifts or offers on social platforms. Content used for promotion should be unique and informative. People should enjoy reading and should share with others as it is considered to be one of the best social media strategies.